The Attention Pandemic is a brand concept and campaign designed to raise awareness about the realities of Attention Deficit Hyperactivity Disorder while offering support for those navigating the often confusing path of diagnosis.

The campaign leans on fact-based messaging paired with blunt, witty intrigue to spark curiosity. Headlines use real statistics and cultural truths to establish credibility, then twist expectations with sharp, provocative follow-ups. This balance of certainty and doubt is designed to make viewers stop, think, and question what they know about attention and ADHD.

By reframing distraction as an environmental epidemic distinct from a genetic disorder, the work challenges assumptions and motivates audiences to take action by visiting the Attention Pandemic website to uncover the facts, find resources, and seek support.